Programs

In many establishments, the Spa is a strong architectural asset, yet it remains strategically underexploited. Too often viewed as a mere image-enhancing facility, it is disconnected from the hotel’s overall performance management.

Moderated by Isabelle Charrier, Founder and Editor-in-Chief of Sense of WELLNESS Magazine, this panel discussion aims to shift perspectives: how can the Spa become a true driver of hotel performance?

Alongside Diane Bernardin, Founder of Wellness Consulting, and Olivier Lot, Resort Manager at the Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel, we will examine the concrete conditions required to transform a Spa into a sustainable profit center:

• The most common structural mistakes
• The key strategic KPIs to monitor beyond revenue
• The crucial role of the General Manager in Spa governance
• Repositioning levers that do not require heavy investment
• The real impact of the Spa on hotel asset value and guest loyalty

This conference session is designed for General Managers, Spa Managers, and decision-makers who wish to fully integrate the Spa into their performance and differentiation strategy.